A polished rebrand for Capturelife

The founders of Capturelife started with a simple but bold premise – to make the experience of life’s important memories easier and more rewarding. Like all startups, their initial journey needed a focus in order to prove out and build a viable solution, which they did in the volume photography segment.

But their vision and the technology platform was built for a much broader play. And when the time came to expand their sales and marketing focus to other markets, their initial branding was lacking. They needed a more contemporary and polished visual presence to resonate with brands in the markets they would be targeting: brands like Disney, Club Med, Norwegian Cruise Line, Circe du Soliel, the NBA and MLB.

So we went to work and created a fresh and intriguing identity system to help them appeal to both blue chip brands and consumers.

Previous and New Brand Identity

The original identity suggested a photo book, and because Capturelife was moving into new markets with new digital content – it felt dated. The new Capturelife identity is decidedly more contemporary, representing an infinite universe of moments with consumers at the center — a world of possibility in the palm of your hands. The mark is both a lens and a universe alive with energy, vitality and creativity.

A contemporary brand identity moved beyond a singular focus on old photo book imagery to portray a modern SaaS solution.

Brand System

While entirely modern and contemporary, the full visual system is warm, approachable, energetic and emotive. With plenty of flexibility, a unique color palette and organic graphic shapes, it’s helped the Capturelife up their game to successfully penetrate new markets and grow.

Fresh, friendly and flexible the brand system was wholly unique among competitors and appealing to both brands and consumers.

Complete Brand Toolkit

A stunning PowerPoint template makes Capturelife pitches and presentations come to life.

A stunning PowerPoint template makes Capturelife pitches and presentations arresting.

The flexible visual toolkit includes image, email, stationery and promotional templates - making it easy for the Capturelife team to stay on brand, all the time.

Image, Email and Promotional Templates

Business Cards and Stationery

Dynamic New Website

The brand transformation was complete with the launch a dynamic new website. Targeting new Capturelife markets, the site demonstrates deeper benefits of this versatile memory and marketing platform for a myriad of prospects and features strong calls-to-action.

Accompanied by a press release, emails and social media campaign, a new company overview presentation and an all new trade show booth, Capturelife had all the brand tools to meet their growth goals well into the future.